Detail Cantuman

Abstract
The disparagement of Indonesian language in academic sphere frequently
occurs. The writing’s culture which must be grammatically and culturally
correct has begun to fade away and the emergences of a variety of social media
were the causes of this disparagement. Consequently, it weakened the learners’
reasoning ability and language skills. This study, therefore, aimed at identifying
the causes of this disparagement where the locus of the research was at SMK
Global Cendikia Kecamatan Tambang, Kampar, Riau. This study used
sequential mixed methods of describing the causes. The results showed that the
cognitive aspects were the focus on the Indonesian language learning; the
ability of media literacy of SMK students on functional consuming literacy has
been classified high, critical consuming literacy is low, functional presuming
literacy was still categorized low, critical presuming literacy was low, and the
low level of social media literacy ability of Indonesian learning success has not
been maximally reached. It is, therefore, necessary to solve these problems by
implementing learning strategies to improve the ability of good, correct and
polite language and productive literary skills as well as to improve the ability of
social media literacy students.